Purpose: Showcase the unique history of Mont Blanc products in an immersive digital experience.
Challenge: Allow users to experience the technology that uses motion and guide them around a multi-roomed and multi-level experience without giving too much guidance and breaking the experience.
Solution: I created the wireframes for the mobile version of the webGL experience, using subtle guides and ensuring the UI was as minimal as possible to showcase the product and avoid miss-touches without compromising navigation.
From FWA: “Montblanc Universe celebrates 110 years of craftsmanship with a WebGL experience dedicated to timepieces and writing instruments. Let Hugh Jackman be your guide and discover the magic of Montblanc’s products in 360°”